Menasha Packaging Collaborates With Path to Purchase Institute on In-Store Marketing Effectiveness Industry Report

January 20, 2015

Menasha Packaging has collaborated with the Path to Purchase Institute (P2PI) for a new industry report titled, “In-Store Marketing Effectiveness: Allocating Investments and Managing Insights for Improved Performance.”

The report, which is now available, identifies leading-edge marketing practices that improve the effectiveness of shopper marketing investments. It features findings from a survey conducted by P2PI and A.T. Kearney in August 2014 of more than 30 leading consumer packaged goods (CPGs) companies.

Among the takeaways is that there are opportunities for suppliers to help CPGs create synergies across shopper-focused promotions in order to close gaps in point of purchase (POP) effectiveness.

“At Menasha, we help CPGs optimize shopper marketing ROI by better leveraging POP displays and other tactics,” said Paul Murphy, Menasha Packaging senior director or retail sales and new business development. “Collaborating with the Path to Purchase Institute on this report is another way Menasha provides insights across the entire merchandising supply chain.”

The complete report can be viewed and downloaded here.