Jan 20, 2015

Menasha Collaborates on In-Store Marketing Effectiveness Report

Take a spin through the In-Store Marketing Effectiveness report. The Path to Purchase Institute and Menasha Packaging collaborated on the report, which highlights ways your shopper marketing investments can get you the most bang for your buck.

The findings are insights from a survey of more than 30 leading CPG companies. Some of the highlights include:

  • Suppliers have opportunities to help CPGs create synergies across shopper-focused promotions in order to close gaps in point of purchase (POP) effectiveness.
  • Retailers want programs that are specific to their needs.
  • Consumer packaged goods (CPGs) companies should work toward building strategic relationships versus strictly short-term ROI.

 

These highlights are just the start! There is plenty more great insight where this came from, so be sure to check out the full report.

If you are interested in learning more about the report and survey partners, visit AT Kearney and Path to Purchase Institute.