News & Events: The latest from Menasha

Thank you for your interest in news about Menasha. Below you will find recent news about our company, where to find us at trade shows, and helpful information for anyone writing about our company or mentioning our products and services in print.


Click to see other Menasha News & Events:

 


Trade Shows

Seeing is Believing

Menasha participates in several industry trade shows throughout a year. Stop by to see the difference.

Path to Purchase Expo

September 26-28, 2017
Donald E. Stephens Convention Center
Rosemont (Chicago), IL 

Pack Expo International

September 25-27, 2017
Las Vegas Convention Center
Las Vegas, NV
 

GlobalShop 2018

March 27-29, 2018
McCormick Place
Chicago, IL 

BrewExpo America

April 30 - May 3, 2018
Nashville

News Releases

Sep 06, 2017

Menasha Corporation Announces Acquisition Of ARI Packaging

Read More

Aug 04, 2017

Menasha Wins 3M Supplier of the Year Award

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Jul 27, 2017

Menasha Packaging Names Michael Riegsecker As Chief Operating Officer

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Jul 25, 2017

Menasha Corporation Publishes 7th Annual Corporate Social Responsibility Report

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Jul 14, 2017

Hormel Foods Awards Menasha Packaging with Spirit of Excellence Award

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Mar 30, 2017

Menasha Receives OMA Awards for Excellence in Display Marketing

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FACT SHEET: THE NUMBERS ARE IMPRESSIVE:

It began by making a better box over 168 years ago. Since then, Menasha has continually evolved to meet our customers’ needs for delivering world-class packaging solutions. Today, in addition to corrugate, preprint, and protective packaging solutions, Menasha offers specialized packaging and merchandising solutions that improve supply chain efficiency and build brand momentum.

#1: the largest independent privately held, retail-focused display and packaging company in the U.S.

50+ facilities in North America

30+ fulfillment locations

14+ manufacturing locations


6 Retail Integration Institute Campuses

3,500+ employees

100+ designers

70+ project managers

Family owned since 1849


Significant experience in the food, personal care, OTC, household products, and retail markets

Market leadership in retail-focused merchandising solutions

Strong family values with industry-leading growth

History of leading and guiding philanthropic activities

Recent Awards

Win BIG with Menasha

Blog

Recent Blog Post

Aug 30, 2017

Making a Statement with the Brewers Association Independent Craft Brewer Seal

Craft beer. These two words conjure big feelings and refined flavors. The spirit of this independent and rapidly growing industry is now tangible—in the form of a craft beer seal that helps consumers differentiate macro from microbrewery products.

Want more info on the independent craft brewer seal’s origin and how craft brewers can use it to compete with macro breweries in the cooler? Keep reading.

What is the seal?

Craft brewing is a booming business—in fact, craft beer volume has grown by double-digit percentages over the last few years. In 2016, there were an impressive 5,234 craft breweries operating in the US.craft-beer-packaging-and-brewers-association-seal-2.png
 
With this kind of growth, you might assume that the craft brewing business is cut-throat and deeply competitive, but it’s the opposite. It’s an industry of camaraderie and shared passion for the art of brewing.
 
Craft brewers are bonded amongst themselves, but how can they compete with macro breweries and stand out in stores? The answer came this summer, in the form of the Brewers Association Certified Independent Craft beer seal. It’s a statement stamp that craft brews can wear proudly. It’s a seal that differentiates craft breweries from large operations. 

Why is this relevant to craft brewers?

As Beer Advocate describes, the seal’s upside-down beer bottle imagery “captures the spirit with which craft brewers have upended beer.” Independence is perhaps the most beloved characteristic of the industry (apart from delicious brews), and the seal communicates that passion directly to the consumer.
 
If numbers are your thing, a recent study from Brewbound and Nielsen found that “independent” and “independently owned” descriptors strongly resonate with 81 percent of craft beer drinkers. Thus, the seal not only demonstrates your mission of independence and your bond with your craft brewery brethren—it also has the ability to move more product into the hands of craft connoisseurs.

Who is the seal available to?

The seal is available to any brewer that meets the following criteria. Brewers must:

  1. Possess a valid Alcohol and Tobacco Tax and Trade Bureau (TTB) Brewer’s Notice.
  2. Meet the BA’s craft brewer definition.
  3. Sign a licensing agreement.

The above “craft brewer definition,” is, in summary: a small brewer that innovates by interpreting historic styles and adding unique twists, using traditional ingredients, with community-focused and individualistic approaches. Does that describe you? If so, get your very own seal artwork here.

How can brewers best use the seal?

Since it’s a statement piece, the best way to use the seal is to put it front and center. Make the seal prominent on your bottle labels, packaging, and signage, consider assembling premium gift sets that feature the seal. We’re picturing a range of bottled microbrews, branded glassware, openers, a luxe ice bucket, and complementary snacks.
 
Once those pieces are updated, the seal can be used in corresponding POS/POP displays. Options for brewers, restauranteurs, and retailers include:

  • Low-cost, easy-to-assemble pole-topper signs
  • Cooler stickers with brand messaging
  • Table tents for restaurants and bars
  • In-store shelf hutches


Seal up shelf success with help from Menasha Packaging

Like you, we’re passionate about beer. We’re a member of the Brewers Association, and we’re also independently owned and have deep roots in our community.
 
Get in touch with us to learn how our skills in packaging and merchandising solutions, coupled with the power of the independent craft brewer seal, can help your beers pop off the shelves and into the steins of your target customers.
 
If you need more convincing that we’re the right partner for your craft brewery, get our take on earning (and keeping) a spot in the craft beer cooler on our blog.