Apr 17, 2017

4 Retail Packaging Tips for a Sizzling Grilling Season

It won’t be long until the smell of grilled goodies and backyard BBQ chatter fills the air. Ensure that your grilling season presentation sizzles for both consumers and retailers with these four retail packaging tips.
 
1. Try Modern-Patriotic
 
Red, white, and blue is a popular color scheme for a reason. If you have any doubts about the timeless appeal of our nation’s colors, check out this National Retail Federation (NRF) survey.
 
It states Americans love celebrating patriotic holidays, and American families are typically well-stocked on patriotic items.
 
“Nearly two-thirds own a U.S. flag, half own patriotic-themed apparel such as T-shirts and hats and a third own patriotic decorations … 25 percent plan to purchase more of these items in preparation for the holiday.”
 
Red, white, and blue will draw consumers to your packaging, particularly for goods to be put on the shelves for holidays like the 4th of July. If you’re planning packaging outside of traditional patriotic holidays, go for modern Americana. Try script and serif fonts juxtaposed with flat graphics and rustic textures in shades of red, white, and blue.
 
2. Bundle it Up
 
Grilling is beloved because it’s easy. In fact, 32% of consumers list convenience as the driving factor for choosing grilling over other methods of cooking.
 
Streamline the process for shoppers via smart cross-promotion, and they’ll come back to you again and again. Brand and promotion managers, here are a few packaging combinations to consider this grilling season:

 
  • Meat Combos
    Consider packaging common grilling staples together in portions for groups of 5, 10, or 15 people. Steaks, brats, hot dogs, kebabs, and even seafood can be mixed and matched and packaged according to quality standards for food contact.
     
  • Rubs & Sauces
    Do you sell herbs and spices? Team up with a complementary sauce or dry rub partner and package your product together in an attractive POP or POS display.
     
  • Condiments & Sides
Consider an “ultimate grilling” display that arranges staples in a convenient order for shopping. Create a custom display that includes ketchup, mustard, kraut (if you’re in the Midwest), chips, and buns in the same in-store POP piece.
 
  • Accessories
    If your product works particularly well with a certain variety of tongs or special spatula, warrants a meat thermometer, or requires a smoking stone, present these products together in your packaging or custom retail display. If it makes your customer’s trip to the grocery store easier, they’ll go for it.
 
3. Keep it Simple
 
We’ve belabored the point—people love grilling because it’s easy. But, the convenience factor plays a big role in your packaging from the standpoint of opening and stocking, too. It’s in your best interest to make your packaging easy to open for both retailers and customers.
 
  • Peel & Pop
    Packaging for meat products that use a corner peel to separate layers of plastic is popular for being both attractive and conveniently resealable.
     
  • For All Ages
    Cookouts are an event for all ages, so consider kids and seniors when you’re devising a new packaging design. Try perforated easy-pull tabs that are easy on arthritic hands.
     
  • Shelf-Ready
    Get in touch with your packaging expert on the best sales lift packaging and retail ready packaging for your products.
 
4. Grilling Isn’t Just for the Summertime
 
Summer is synonymous with grilling, and major holidays in the warmer months are usually accented with a grill and the smell of charcoal. However, grilling doesn’t just happen in the summer.
 
In a recent survey, 69% of respondents say they grill eight or more months out of the year. From a consumer perspective, this makes sense. Grilling is fast, cheap, easy, and healthy, so it’s a cooking method to consider year-round.
 
Once you’ve adopted an expanded retail packaging timeline for grilling season, think about how you can differentiate yourself. Consider tying in seasonal recipes, products, and imagery for early to late spring or even early fall. For example, your grill seasoning display could include grilled sweet potatoes for autumn.
 
Inventive Retail Packaging Solutions from Menasha
 
Whatever your product, Menasha Packaging’s approach is the same: to bring smart design, traffic-stopping shelf presence and proven processes to retail packaging season after season. Contact us today to learn more about how our print and design capabilities can make your product’s presence red-hot this grilling season.
 
For more information on our retail merchandising solutions and product packaging solutions, visit us at Menasha.com.