Menasha Opens New Design Center in Northbrook, Ill.
June 24, 2015
Menasha has opened a new design center in Northbrook, Illinois in order to service the growing needs of retailers and consumer packaged goods (CPG) customers and attract top talent.
The Northbrook Design Center serves as the latest addition to Menasha’s Retail Integration Institute, and is equipped with a retail environment to help customers visualize promotional packaging and displays in an in-store setting.
“The Northbrook Design Center’s creative and innovative space is an ideal setting to spur collaboration among our award-winning design team, and ultimately, end-to-end merchandising solutions that truly go beyond our customers’ expectations,” says Jim Ghere, Director of National Accounts–Supply Chain Services for Menasha Packaging. “By leveraging Menasha’s Shopper Insights, we provide data-driven retail promotional solutions that improve shopper engagement and deliver higher ROI at retail.”
In addition, the new location showcases examples of Menasha’s comprehensive integrated merchandising capabilities, and provides an opportunity for customers to see everything that Menasha Corporation has to offer, including promotional print solutions, permanent displays, and reusable packaging options from ORBIS.
The Northbrook Design Center is strategically located near Menasha’s customer base and easily accessible, at just 15 minutes from O’Hare Airport.
The center recently added several graphic and structural designers to its team, and has the capacity for additional growth.