Menasha Packaging Wins 14 OMA Awards at GlobalShop 2014
March 20, 2014
Menasha Packaging won 14 of POPAI’s Outstanding Merchandising Achievement (OMA) Awards at GlobalShop 2014 in Las Vegas, Nev. The OMA Awards is the retail merchandising industry’s largest and longest running awards contest.
Menasha received three gold, five silver and six bronze awards in 10 categories, including: Aisle/Category/Department Redesign, Cosmetics and Fragrances, Drug Store, Food, General Merchandise, Healthcare, Mass Merchandise, Snack Products, Soft Drinks and Supermarket.
Menasha’s winning Gold displays are:
Coty Sally Hansen Insta-Dri Walmart Display, a semi-permanent mass merchandise display
Katy Perry’s “Killer Queen” Launch Tester for Coty, a semi-permanent cosmetics and fragrances display
P&G Vick’s Severe Formula Launch Floor Stand, a temporary healthcare display
Menasha competed in a field of 460 entries from 70 competitors.
“Menasha is honored to have received so many accolades from POPAI this year since the OMA Awards is one of marketing at-retail’s highest recognitions,” said Dennis Bonn, vice president of marketing for Menasha Packaging. “By harnessing the power of retail integration, our team strives to create powerful and effective retail promotional solutions that help our consumer packaged goods (CPG) customers optimally sell, protect and promote their products in stores.”
Displays compete for gold, silver and bronze honors in three divisions based upon length of time in the store: Temporary, Semi-permanent and Permanent. Entries are evaluated on design, engineering, shopper engagement, retail experience, brand performance and sales results. Awards are presented to the most innovative, effective in-store displays that lift sales, make products memorable and entice shoppers to purchase.
The winners were announced on March 19, 2014 at POPAI’s Annual Awards Celebration during GlobalShop 2014. GlobalShop is the world’s largest annual trade show and conference dedicated to store design, visual merchandising and shopper marketing.
Select images of Menasha Packaging’s winning displays are available upon request.