Menasha Packaging Wins 12 Design of the Times Awards
October 27, 2014
Menasha Packaging won 12 Design of the Times (DOT) Awards at the 2014 Shopper Marketing Expo in Minneapolis, Minn. The DOT Awards celebrate the most inspiring and creative in-store activation tactics and campaigns.
Menasha received six silver and six bronze awards in four of eight retail channels, including: Consumer Electronics, Convenience, Drug and Specialty. The promotional solutions leader had 12 out of the 104 total finalists competing in the final judging.
“At Menasha, we go beyond our customers’ expectations by uncovering opportunities to take their in-store solutions to uncharted territories in design, shopper engagement and in-store effectiveness,” said Dennis Bonn, vice president of marketing for Menasha Packaging. “Being recognized with 12 DOT Awards shows our customers that we are committed to developing solutions that standout at retail.”
Leading consumer product marketers and retail executives judge the entries using the “4C’s of Effective In-Store Activation” criteria and how well the entry Commands attention, Connects with the shopper, Conveys information and Closes the sale. DOT recognition is awarded at four levels: bronze, silver, gold and platinum. One of the platinum winners is then chosen as the year’s recipient of the prestigious “Best of the Times” award.
All DOT Award winners were announced on October 22, 2014 at the Design of the Times Reception and Ceremony during the 2014 Shopper Marketing Expo. Shopper Marketing Expo is the world’s largest gathering of shopper marketing professionals.
Images available upon request.