Menasha Packaging Going Beyond at 2014 Shopper Marketing Expo
October 21, 2014
Menasha Packaging’s promotional team will help brands go beyond during the 2014 Shopper Marketing Expo at booths 301 and RA5 on October 22 and 23 at the Minneapolis Convention Center in Minneapolis, Minn.
In booth 301, Menasha will provide show attendees exclusive access to findings from a POP Effectiveness study, written via a collaboration with the Path to Purchase Institute, AT Kearney and Menasha. Additionally, Menasha’s team of experts will be sharing access to tools, processes and resources - showcasing the promotional leader’s retail solutions that help customers identify unexplored opportunities.
Footprints will guide attendees from booth 301 to retail academy booth RA5 where they will learn how Menasha goes beyond shopper marketing to shopper insights.
For the first time since acquiring Strine Printing Company earlier this year, Menasha will also feature its expanded promotional capabilities, including the LAMà brand of POP displays that store and ship flat and set up in seconds. Menasha will have LAMàs on display throughout its expo space.
Attendees of the Shopper Marketing Expo are invited to booth 301 from 2:30 to 4:30 p.m. on October 22 for a Happy Hour.
The Shopper Marketing Expo is the world’s largest gathering of shopper marketing professionals. All exhibitors have been selected by a jury of brand marketers and retailers as offering the most innovative and intriguing solutions on the show floor.