Menasha Receives 13 OMAs and a Global Award
March 28, 2016
Menasha captures Global Award for its Pringles Tortilla Chip Launch at the annual POPAI Global Awards at GlobalShop 2016 in Las Vegas, Nev. after taking home an individual POPAI gold in 2015.
The Global Award comes in the food, grocery & convenience, semi-permanent category. Each year the POPAI Global Awards recognize excellence in point-of-purchase advertising displays and marketing-at-retail activations by bringing together gold-winning displays from around the world to find and celebrate the international best-in-class.
Gold-winning displays from the 2015 POPAI competitions were eligible to receive a 2016 Global Award. This year’s Global Awards had 10 countries enter more than 50 displays. The winners were announced on March 23, 2016.
“At Menasha we strive to be a leader in providing creative, innovative solutions to help our consumer packaged goods consumers achieve retail marketing success,” said Dennis Bonn, vice president of marketing at Menasha. “This is our industry’s highest achievement and we are so honored to be recognized among the best-of-the-best from around the world.”
The Wisconsin-headquartered retail promotional solutions leader also won 13 of POPAI’s 2016 Outstanding Merchandising Achievement (OMA) Awards, including one gold, four silver and eight bronze awards.
POPAI’s OMA Awards Competition is the premier award show recognizing the most innovative and effective in-store and point of purchase displays. Since 1958, this competition held alongside the industry’s largest tradeshow, GlobalShop, recognizes in-store marketing programs that lift sales, make products memorable and entice consumers to purchase products.
The winners were announced on March 24, 2016 at POPAI’s OMA Awards Celebration during GlobalShop 2016. GlobalShop is the world’s largest annual trade show and conference dedicated to store design, visual merchandising and shopper marketing. This year’s OMA Awards had over 400 entries in 27 categories.