Menasha Takes Home 16 Design of the Times Awards

September 22, 2016

Menasha’s award-winning projects were chosen from nearly 300 entrants at the 2016 Path to Purchase Expo
 
Neenah, Wis. - Menasha, the industry’s largest independent, retail-focused packaging and merchandising solutions provider, was recognized with 16 Design of the Times (DOT) awards by the Path to Purchase Institute (P2PI).
 
DOT recognizes the most effective and innovative in-store activations, retail displays, and marketing campaigns throughout the year. This year, there were nearly 300 entrants in eight retail channels including consumer electronics, convenience, drug, home centers/hardware, mass merchandisers, specialty, sporting goods, and supermarket/grocery stores.
 
Menasha took home awards in four of the categories: convenience, drug, mass merchandisers, and supermarket/grocery. 135 entries won an award at this year’s competition.
 
“Being chosen for multiple DOT awards at the Path to Purchase Expo (P2PX) is a tremendous honor,” Dennis Bonn, Menasha vice president of marketing, said. “Being recognized for the second year in a row with a platinum distinction shows the impact we’ve made in our industry through hard work and continuous innovation.”
 
The first round of judging took place on July 14, 2016 in Chicago. Final judging to name platinum and “Best of the Times” awards took place Tuesday, September 20, during the P2PX at the Donald E. Stephens Convention Center in Chicago. Winners were announced at the DOT reception and ceremony the following day.
 
Menasha’s 2016 award-winning designs include:

 
Platinum
  • General Mills Old El Paso Publix Full Pallet – Supermarket/Grocery
     
    Gold
  • Kellogg’s Big Game Helmet – Mass Merchandisers
  • Kellogg’s Snack Up for Summer – Mass Merchandisers
  • Kellogg’s Milk Carton Display – Supermarket/Grocery
  • Kellogg’s Toaster Display – Supermarket/Grocery
  • General Mills Old El Paso Publix Full Pallet – Supermarket/Grocery

Silver
  • Gillette Fusion ProShield Family – Drug
  • Mondelez Catch Them While You Can – Menasha was a co-entrant – Convenience
  • Mondelez Teddy Grahams Hutch – Menasha was a co-entrant – Supermarket/Grocery
  • Hershey Kisses Deluxe Floorstand – Supermarket/Grocery
     
Bronze
  • Rimmel Wonder’Lash Lift Me Up – Drug
  • Rimmel XX-Treme Mascara Launch – Drug
  • Compeed Footcare Company – Drug
  • No7 Boots Étagère – Drug
  • Coppertone Endcap – Mass
  • Johnson & Johnson Launch of Rhinocort: Rx-to-OTC Switch – Menasha was a co-entrant – Mass Merchandisers

The Design of the Times contest has been in effect for more than 20 years and has recognized hundreds of leading brands, retailers, agencies, and P.O.P. and packaging design firms. Menasha has also taken home DOT awards in previous years.