Menasha Wins 18 Design of the Times Awards
October 15, 2015
Menasha won 18 Design of the Times (DOT) Awards, including a platinum award, at the 2015 Shopper Marketing Conference & Expo in Minneapolis, Minn. The DOT Awards celebrate the most inspiring and creative in-store activation tactics and campaigns.
Menasha’s gold-winning Excedrin Power Wing was bestowed a platinum award after receiving the highest score in its category. The promotional solutions leader received four gold, eight silver and five bronze awards in five of eight retail channels, including Consumer Electronics, Drug, Mass Merchandisers, Specialty and Supermarket/Grocery.
Menasha’s entire list of gold-winning displays includes:
- Excedrin Power Wing, created for GSK Consumer Healthcare
- Norelco/Sonicare Holiday Floorstand, created for Philips Consumer Lifestyle
- Coppertone Summer Split Endcap, created for Bayer Healthcare
- Werther’s Caramels Speed Table, created for Storck USA
“Menasha is honored to be recognized with 18 DOT Awards for our exceptional retail merchandising solutions,” said Dennis Bonn, vice president of marketing for Menasha Packaging. “We take great pride in creating award-winning in-store tactics and campaigns that are innovative, engaging and effective, allowing our customers to stand out, connect with shoppers, and ultimately, win at retail.”
A total of 120 entries competed in the final judging this year. Leading consumer product marketers and retail executives judge the entries using the “4Cs of Effective In-Store Activation” criteria—how well each entry Commands attention, Connects with shoppers, Conveys information and Closes the sale. DOT recognition is awarded at four levels: bronze, silver, gold and platinum. One of the platinum winners is then chosen as the year’s recipient of the prestigious “Best of the Times” award.
All DOT Award winners were announced on October 14, 2015 at the Design of the Times Awards Reception & Ceremony during the 2015 Shopper Marketing Conference & Expo. The Shopper Marketing Conference & Expo is the world’s largest gathering of shopper and retail marketing professionals, and is produced by the Path to Purchase Institute.