2014 Shopper Marketing Expo Wrap-Up
To help brands go beyond, our promotional team provided insight into exciting tools, processes and resources to those who stopped by our trade show booths.
This year we shared access to exclusive findings from a POP effectiveness industry report written via collaboration with the Path to Purchase Institute, AT Kearney and Menasha. The report, titled In-Store Marketing Effectiveness: Allocating Investments and Managing Insights for Improved Performance, focuses on opportunities for suppliers to help CPGs create synergies across promotions to boost point of purchase (POP) effectiveness.
In addition, Menasha showcased its expanded promotional capabilities after the acquisition of Strine Printing Company. This included the LAMà brand POP displays that store and ship flat, and then set up in seconds. They are quite impressive!
More information on LAMà displays is available in the Retail Merchandising Solutions section of our website.
With another Expo in the books, we are excited to see what the New Year brings, and we look forward to seeing you all at Shopper Marketing Expo 2015!