2014 Design of the Times Award Winners
At the 2014 Shopper Marketing Expo in Minneapolis, Minn., Menasha Packaging walked away with 12 Design of the Times Awards, including six silver and six bronze awards.
These awards were received in four of the eight retail channels, including Consumer Electronics, Convenience, Drug and Specialty.
Leading consumer product marketers and retail executives judge the entries using the “4C’s of Effective In-Store Activation” criteria and how well the entry Commands attention, Connects with the shopper, Conveys information and Closes the sale. DOT recognition is awarded at four levels: bronze, silver, gold and platinum.
All DOT Award winners were announced on October 22, 2014 at the Design of the Times Reception and Ceremony during the 2014 Shopper Marketing Expo. Shopper Marketing Expo is the world’s largest gathering of shopper marketing professionals.
For the full list of 2014 DOT award winners, information on the awards and details of next year’s awards, visit www.dot-awards.com.